Launched by the British Union of Fascists in 1936, Action adopted a soft-sell, magazine-style of journalism on behalf of Oswald Mosley's BUF. With a more-visual front page, it incorporated film and book reviews and aimed more at maintaining links with BUF sympathisers and recruiting new members. It is notable that, while the other two organs of the BUF, The Blackshirt and Fascist Week, had disappeared before the outbreak of WWII, Action was allowed to soldier on into 1940 - in fact, two weeks after the internment of Mosley, himself.
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