Sunday Express - Sun 23 Dec 2001 - Page 59
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Hold on tight for the latest stocking thrillers
In just over two years, B Tritish consumer tastes have moved away from material possessions towards activities, opening up a new market that straddles the retail and leisure industries.
However, the Ferrari driving experience tends to be the most popular. Having successfully launched into supplying most of the High Street, it has recently run a TV advertising campaign around the exclusive availability of Red Letter Days-branded packages at Debenhams. com experiences made up half of all gifts purchased from the website this year, compared with a third bought last year.