Sunday Express - Days in 2001/12
Newly ennobled as Lord Beaverbrook (for WWI services as Minister of Information), Max Aitken MP launched the Sunday sister to his recently acquired Daily Express in 1918. Both papers were Conservative-supporting broadsheets and, at its peak in the 1950s, the Sunday had a circulation in excess of three million.
The Sunday Express was the first newspaper to publish a regular readers horoscope, having started with a special for the birth of Princess Margaret in 1930. The broadsheet paper became a tabloid black-top in 1992, 15 years after its daily sister.